SITI NURBAYA ABDUL RAHMAN<\/p>\n
<\/p>\n
This study discussed about history and the journey towards modernity of
\nMalaysian social culture, branding and design in local coffee culture. Malaysian
\ncoffee culture not only just a meeting point but also as a transition of major social
\nchanges in culture and branding in Malaysia. This research is divides into few
\nsections which is history of coffee journey, Malaysian coffee culture, brand and
\nbrand marks, and social change in local society. Using quantitative approach, data
\nhas been collects from local archive along with survey questions within customers
\nand local community in the research area. Selection of coffee scene has been made
\nby choosing local coffee shops and kopitiam against international coffee place, to
\ncompare the design and branding between Malaysian and western coffee culture.
\nGenerally, this research is to enhance the findings on local culture and social aspects
\nof Malaysian coffee culture.<\/p>\n